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Vice President of Marketing

Los Angeles, CA · Marketing/Public Relations
Overview
 We are seeking a VP of Marketing to join our team. In this role you will act as a creative storyteller who can inspire all kinds of thinkers, be effective at influencing stakeholders, and skilled at balancing creative aspiration with logistical realities; someone who’s comfortable rolling up their sleeves.   

DAY IN THE LIFE
  • Collaborate with design, merchandising, and senior marketing leadership to develop seasonal marketing initiatives and campaigns in support of the and positioning 
  • Develop seasonal messaging calendars line in collaboration with design, merchandising, CRM, and growth marketing teams
  • Develop long-term brand strategy and annual brand plans, defining the brand value proposition, messaging frameworks, customer segmentation and passion points map, and a strong calendar of compelling and inspirational brand initiatives. Work end to end to ensure ideas are properly conceived and executed, partnering with Integrated Marketing and channel partners.
  • Connect with the catalyst consumer through unique cultural marketing initiatives that complement our key brand plans - including partnerships, community activations and storytelling - that speak to key passion points.

WHAT YOU BRING
  • Bachelor’s Degree in marketing
  • Minimum 15 years’ relevant marketing experience preferably in apparel or lifestyle brand
  • Minimum 10 years’ leadership experience
  • Strong analytical capabilities with a track record of leveraging analytics to drive business performance
  • Highly proficient in Microsoft Applications (i.e., Excel, PowerPoint, Word)
  • Ability to effectively and succinctly communicate with and influence multiple stakeholders across all levels

WHAT WE OFFER
  • Base Salary DOE
  • Annual Bonus
  • Medical, Dental, Vision, and life Insurance
  • 401k Match
  • Paid Time Off
  • Holiday Pay
  • Sick Pay
  • Tuition and Certification Assistance
  • Opportunity for growth

photo  
Robert Wilcox
Partner, Executive Search
  

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