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Email Marketing Campaign Manager

Los Angeles, CA · Marketing/Public Relations
Are you passionate about consumer electronics, gaming products, entertainment, smart products? We are seeking an Email Campaign Marketing Manager to join our ever expanding team! In this role you will be responsible for creating, executing, monitoring, reporting and analyzing email campaigns; managing and optimizing the design, content, targeting and messaging of email communications in order to maximize ROI and improve practices.
What You Bring
  • 3-5 years working experience in marketing related business areas and/or e-Commerce
  • 3 years minimum working experience in email marketing B2C
  • Bachelor's degree in Marketing, Business or related field
  • Master of Business Administration (MBA) is a plus
  • Ability to create a marketing campaign, marketing strategy, and marketing plan
  • Expertise in driving and executing Discount-driven/ Content-driven marketing and Email Marketing strategies and plans
  • Expertise and experience leading and executing multiple large-scale marketing plans at one time, with focus and efficiency
  • Knowledge and experience using Adobe Analytics, ESP data analytics, or another analytics suite
  • Experience working with sophisticated self-service email delivery tools, preferably Cheetah Digital and BlueCore
  • Working knowledge of images software, eCommerce, eTail, IT/Consumer Electronics business
What You’ll Do 
  • New campaign development/innovation and process improvement, based on market research, the best market practice, the improved production/customer satisfaction knowledge. Also identify any enhancement opportunities to maximize ROI and improve practices.
  • Email Marketing business planning creation includes email marketing calendar, promotion campaign schedule, etc. based on business needs and market characteristics/trends
  • Email campaign production, collaborate with cross-functional teams, including production managers, engineering teams, etc. to deliver e-mail marketing strategy, developing detailed project specifications and providing end-to-end email marketing management, and execute successful email marketing campaigns.
  • Responsible for the establishment, execution, documentation and management of strategic planning and day to day operation
  • Email campaign performance reviewing, evaluating, and analyzing based on market research, product supply/roadmap knowledge and research, as well as email marketing data presented by in-house data be accountable for measuring and reporting on email campaign results
  • Evaluation index will include open rate, click-through-rate and conversion rate of commercial email, as well as revenue growth driven by email marketing
  • Market research, analyzing business developments, monitoring market trends, and identifying the market best practices
  • Comply with industry rules and regulations governing commercial email communication. (CAN-SPAM)

What We Offer 
  • WFH Flexible
  • Base Salary 70k-80k
  • Annual Paid Bonuses
  • 401k Match
  • PTO:  2 Weeks 1st Year, 3 Weeks 2nd Year…
  • 10 Paid Holidays
  • Medical, Dental, Vision,Life (FSA,HMO,PPO)
  • Pet Insurance
  • Legal Services
  • Commuter Benefit Discounts
  • Tuition Reimbursement
  • Employee Discount Program
  • And More!

Robert Wilcox
Partner, Executive Search

More Openings

Vice President of Accounts

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